Frequently Asked Questions (FAQs)

These are some of the questions our Business Development Directors answer most frequently. If you have another question you would like the answer to please call us today or submit a request for information and a Business Development Director will contact you shortly.

How many employees will I need?

That number will vary based on the size of your store, volume of business, and the amount of time you yourself will dedicate to working the in the store. Your trainer will work with you to create a recommended schedule, and you should adjust your store's hours as the demand becomes evident. Because salary is the largest controllable expense you will have, this detail will be thoroughly covered during training.

Do you have exclusive territories?

No, we do not. However, we always make sure that each store has a distinct trade area and we never locate a new store in close to an existing store. .

Is there training? How long? Where? Is it included with price?

DSS training is extensive - over a period of 8 weeks - and the cost is included in your package. It starts about 4 weeks before the buildout of your store, and continues for about 4 weeks after. Initially, we cover all the items you need to establish your business and get ready for our arrival of your buildout crew. This includes licensing, utility hookup, banking arrangements, any required inspections, etc. Next, we review all ordering procedures and your supplier matrix. During your onsite training, your Buildout Supervisor will train you on the register, and how to deal with shortages, freight damages, and merchandising for your store. After your Grand Opening, your New Store Consultant will be in contact with you almost every day to help monitor your sales, and re-orders, calculate your average transaction, and review your purchase log. This can be done over the phone or here in Las Vegas for two and ½-days. (you would be responsible for transportation and lodging). You will also have the opportunity to spend an additional day training in one of our Las Vegas area stores. The training schedule is customized to meet your specific needs and experience.

Do you offer financing?

Our Finance Director and staff of Financial Advisors will assess your financial profile and make recommendations regarding the best funding options (both traditional and non traditional) that are available to you. Because we have relationships with many different lenders, we can help you successfully address most financial challenges.

Is there a store I can see?

Yes, we will check to see if there is one located close to you. We can also get you several references to speak with. On our website, you can see photos from each of our most recent store openings.

Do I need experience?

No our training is extensive and complete. After your training, you will be fully prepared to operate your store. In addition, you will have long-term support as long as you need it: your Trainer and any other member of our staff is only a phone call away.

How long is the entire development process?

Financing can be as little as a few days or as long as 6-8 weeks depending on the lender and type of funding you are seeking. The Site Selection and Leasing process typically takes 45-60 days. While it can take less, finding the best location is very important, so we take the time necessary to identify all viable locations. We negotiate on a number of them simultaneously so you have the best possible array of choices.

How do I find a location for my store?

You will have a Site Location Specialist working for you. He or she will identify every possible location in your preferred area and assess it based upon demographics and population, traffic counts, and the local competitive environment. Locations that meet our requirements will be passed on to you for your review. You may wish to scout sites that we cannot see: Is the center well maintained? Is it well lit at night? You will want to see the condition of the store. The condition of the space will be an important factor in our initial letter of intent.

Are there any fees or royalties in addition to the initial package price?


Who builds the store?

A DSS crew and Buildout Supervisor will fixture the interior of your store. We will install the slat wall on all interior walls and assemble all fixtures, cash counters and specialty display units. We receive the merchandise and perform the initial stocking of the store.

What about general support before and after opening?

DSS is with you every step of the way, including coordination with the landlord. Your project remains on you trainer’s desk for a minimum of 8 weeks. After that time, we offer to conduct a full formal review of your store. If your store is trending in the right direction, you are assigned to a Wholesale Representative, who works with you on merchandise, suppliers and new orders.

Any hidden costs I should be aware of?

Other than the start up costs such as utilities and rent deposits, you will need to arrange for a larger dumpster during buildout, due to the large initial volume of cardboard, etc. There is a sign allowance included in your store package for the outdoor sign - if your sign exceeds that allowance, you would have to pick up the difference.

Do you provide advertising?

No, we do not, due to the large variance in cost from market to market. however, we can make recommendations on the type of advertising that will be most effective in your area. In Training, you will be taught free and cost effective ways to get your store known in your community and to generate traffic.

Can I visit your office?

Yes, with or without an appointment. You are more than welcome to meet our staff and ask any questions that you may have. Our office is conveniently located near the famous Las Vegas Strip. Normal office hours are 8 to 5, Monday through Friday; but with an appointment, we can be available at any time!

Are there any restrictions on what I can sell?

None dictated by us. In some locations, the landlord may have restrictions on what you can carry, but any restrictions are subject to negotiation prior to committing to a lease.

How will I know if my store is doing well?

Your New Store Consultant will be in touch with you daily to assess your overall sales, average sale per customer, purchasing requirements and salary expense. Appropriate recommendations will be offered.

Is the real estate agent a part of your company?

No, we do not receive or seek any commissions in connection with your lease agreement. Our goal is to identify the best possible location for you - the best possible economic package (rent, free rent, tenant improvement allowances, etc). Our in-house staff identifies every available location and if we work with a broker, it will be because they have an exclusive listing for a specific property. Our only allegiance is to you.

Will I have to provide any labor?

No. Your package includes all the labor that will be required to complete your store! We do recommend that you be involved or at least present during the buildout - there is a lot that can be learned about display merchandising, processing inbound shipments and recognizing which products came from each supplier.

Can I call some of the store owners I see on your web site?

Many of our current owners are happy to take calls from prospective new owners. As a courtesy, because they do have their own businesses to run we check with them prior to referring a call.

How do I get started?

You can get started by filling out your application and sending in your 100% refundable deposit. As soon as it arrives, our Finance Director will be in touch with you to assess your financial profile and discuss funding for your store. Once your funding path has been determined, your project moves immediately to our Real Estate Department, to begin the process of finding the best site for your new business!

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